BluePrynter Media
Darwish Restaurant & Cafe
Work we did together with this London restaurant and cafe. Some of it is shown here.
@darwish.london
Why we do it this way
Most marketing for a local business is sold by the piece: a logo here, a few posts there, an ad when things go quiet. It looks busy and changes nothing, because nothing connects.
We found the thing that does connect is the community itself. A business that locals know, talk about and recommend does not need to shout. So we work the page, the other businesses on the street, the community groups, and the storefront, all at once, and we keep at it for months rather than weeks.
We tested it on ourselves first. One London Fest was our own festival, planned in a week and run in three, with no ad budget. It reached locals organically and filled a park with local vendors. That is the playbook we run for clients.
What we believe
- A business is worth more to its community than its ad budget suggests
- Consistency beats a one-off campaign, every time
- Local word of mouth is the strongest channel there is
- Fixed prices, so you know what you are paying before you ask
Where we work
London, Ontario and the surrounding area. Shoots happen at your location, and the community work happens where your customers already are.